Blar i NTNU Open på forfatter "Rittiner, Florian"
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Promoting user-centricity in short-term ideation workshops
Heck, Johannes; Rittiner, Florian; Meboldt, Mirko; Steinert, Martin (Journal article; Peer reviewed, 2018)Participating in a short-term ideation workshop – based on design thinking principles – may increase the innovation capability of companies. We show how the persona methodology can be successfully applied to promote ...